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Adsense tips and tricks
Many webmasters have made very successful websites by using Google’s Adsense and for some, it is now their sole job. When you are running a large site, a small change in the way that the Adsense code is placed on your site can make a substantial difference in your income.
The best way to find out where to place your Adsense banner, what colour and what type of banner to use is to try different combinations. Though it does not harm if you start out with the methods that another webmaster find good.

Never click your own Adsense Banner
If you can see the Adsense banner, it will work. Do not test if it, as Google is quite against this.

Never explicitly encourage Adsense Banner clicking
Do not ask friends or family to click your ads. Google not only dislikes it, but it can sometimes confuse the intelligence used to select advertisements.

Ad placement
The best location for the ads are within the content, but still visible without scrolling down the page.

Color
Adsense banners perform better when the border and background are the same colour as your page.

Blend with navigation
As an alternative placement, Adsense ads do well if they are blended in and look like your normal site navigation.

Size
The large 336×280 rectangle banner or 160×600 wide skyscraper seems to perform best.

Drawing the eye
Placing images next to ads or above ads helps in attracting user attention.

Ad overload
It is often said that more is less, and the same goes for placing ads on websites. If a website has too many ads, the user just ignores them and they all perform poorly. If a website has a few well placed ads, they can get a better click through.
Adsense banners perform better when the border and background are the same colour as your page.

Search Box
If you are going to use the search box, place it on the top right corner of every page. This is where people expect it to be.

Focus on content
Don’t forget why users are visiting your site. They are there for the content and only the content. Why spend a week improving your Adsense click through then you can spend a week improving your site content and number of clicks as a result.

Be different
If your site is similar to many other sites, users will be used to ignoring your Adsense banner.

Moderate to low priced keywords
Do not create a site that targets the highest paying keywords as they often have the worst click through rates. Find a niche topic and don’t care if your ads are getting $0.03 or $0.50. It all comes down to getting more traffic and a better click through rate, not more per click.

Whitespace
Make sure that your site is not cluttered and there is sections of your site with clear space. This can be achieved just by having a wide margin between page items. With skill, whitespace can be used to guide the users eyes to the Adsense banners.

One topic per page
If you have only one topic per page, it will help Adsense find the best ads to show

Simple design
Keep the design of your site simple. It will give the user less design elements or eye candy to look at.

No moving / blinking page elements
All moving and blinking pages elements attract the users eye and stop the user from seeing the Adsense ad. No matter how small it is, if it moves it will attract the users eye.

Monitor your website statistics
Watch your website statistics to see what pages are attracting the users and what is not. Create more pages similar to your high traffic pages.

Experiment
Try many different styles and methods of placing your ads. Never settle on just one style until you are sure it is the best.

What to do next
Create more content. Content is the biggest key to create a site that earns good money with Adsense.

For some time now I have been aggressively marketing my Geocities website without the prospect of any financial return. The site is content based so I did not expect to generate any product sales and neither was I able to lure potential sponsors.

But that has quietly changed. Google has decided to reward webmasters with quality free websites the chance to rake in some cash for their hard work.
Google’s contextual advertising program Adsense has been around since June 2003. Back then the program was open only to webmasters with their own domain names and many quickly took up the opportunity to cash in on their labor of love sites.

When the Big G announced that they were expanding Adsense to accommodate free sites, some people scoffed at the idea because they believe that freebie sites are full of junk.

I first learnt of this move while browsing around a few webmaster forums and to my surprise some persons were against this move by Google. I believe that Google’s intention is to bring in as much as possible quality websites under the Adsense umbrella.

My first application for Adsense was rejected and I got an explanation stating that my site was still under construction. I thought that this was a mistake so I reapplied the same day and got accepted. Right away I was able to log in to my account and start putting the code for the ads on my pages.

The control panel is easy to understand and Google provides stats and figures in order for you to track your performance. You can also add Adsense for search where visitors can search the web or your site and you get compensated everytime someone clicks on the ads displayed.

Developing content sites is key to success in Adsense. Why? Because Google’s technology uses the content of each page to guess which ads are most suitable. The higher the quality of the content, the higher quality and paying ads you will attract.

Please note that getting accepted into Adsense does not guarantee that you will receive a check from them. Your success depends on many factors.
Some of them include the number of visitors, the placement of the ads, the
value of the keywords on the page where the ads are shown and how many
persons who will clickthru on the Adsense ad panel.

For those with unscrupulous minds, Google has ways and means to find out
where each ad click is originating from. Therefore no click spamming.
Adsense is a win-win situation for all the players involved. It benefits the visitors with additional information, the search engines because of higher quality websites and you with a check every month.

Blogging is easy, blogging is fun. And what’s more…it can help your business in a lot of
ways. A blog is a frequent, chronological publication of personal thoughts and web links in
the cyberspace. You could call it an e-diary where you can register your thoughts, opinion
and comments on anything and everything under the sun that interests you. Though
people had been ‘at it’ long before the term blog was coined; it has gained currency as an
effective medium of communicating over the Internet only recently. The introduction of
automated published software like “Blogger” at www.blogger.com has been instrumental
in blogging success. A blog or a weblog’ is conceptually similar to a website and is
accessible to anyone on the Internet.

There are millions of bloggers in the world today blogging away to glory. But blogging can
be more than just chatter in the cyberspace. It can be a great tool for boosting your online business’s profitability once you’ve understood how it works and what are its limitations. Take a look at http://en.wikipedia.org/wiki/Weblog#Corporate for some more information.

How to become a Blogger?

The key to learning how to become a blogger is to start blogging! Easier said than done? Not really. There are several websites that can give you information on how to be a blogger. Blogger.com is one of them. You have three options here to choose from:

-Have a hosted service like Blogger allows you to set up an account and fire away in a matter of minutes.

-A remotely installed blog like movabletype allows you to install on a server for a small
fee.

-Desktop blog programs like Radio Userland are installed on your desktop and then uploaded to a host. These are usually desktop programmes that include hosting and upgradation for a certain period of time and charge you a small fee.

-
You can get more information on blogging resources from http://www.blogroots.com/resources.blog.

Also see: http://www.blogger.com/start

Once you have decided what option you want for setting up your weblog/ blog you are ready to start blogging. It is that easy. It could take a while before anyone will notice your little blog in the corner and take you seriously. But you can cut down this time with some great ideas at: http://help.blogger.com/

offers some great ideas on increasing your blog’s readership. There is a Chinese saying, “ It’s a wise man who learns from others’ mistakes”. Read others blogs to see what works and what doesn’t, what are their writing styles etc. It’s a great way to teach yourself and fun too…. you are learning on some one else’s expense.

Guidelines for the greenhorn blogger :

Here are some simple guidelines for a newbie blogger. Take a chance with these to
increase your chances of success.

• Get Blogging: Like I said earlier, the best way to learn blogging is to start blogging.

• 2. Recognize your motivation: Why are you blogging? What do you hope to achieve?

• 3. Link to other blogs: the best way to popularise your blog is to link to other blogs. So link you must!

• 4. Develop a unique style of writing: Developing a writing style is an evolutionary process. Try different approaches and formats until you find one thatfits your message, audience, and personal motivations.

• 5. Express your personality… let your humour, your perspective on life, and yourvalues shine in your writing.

• 6. Be regular with your posting: readers will quickly wander away from blogsthat are not updated regularly. So this is very important.

Now that you have understood what a blog is and how to get blogging, its time to make it pay. Blogging is a great way to enhance your online company’s bottomline. It is a popular and an easy medium and has potential of reaching millions.

Here are some tips for you to turn blogging into a serious profitable strategy.

Customer Interaction: A blog is a good means to keep in touch with your customers
regularly. You can keep them updated on new events, happening in your company, new
products and services and other developments. the best part is that you can do it more
cost effectively and in much less time than other methods like newsletters, customer
updates and customer meetings. The elements of interactivity, community and
collaboration are key here. Your blog can also serve as a platform for advertising,
promotion and even internal communications. One well-known business example is
software company Macromedia’s use of blogging to keep customers updated on what’s
happening with its products.

Query management: With a blog you can receive and answer to customer queries
more quickly than an email. For potential customers it is very important to have a sharp
turnaround and you can do that easily with a blog.

Link to other sites: Linking your blog to other similar, but not competing, sites is a
great way to get some free publicity and traffic for your online business. It is also one big
reason why Search Engines will grab your site in their result pages. Ask any online
entrepreneur what getting quality traffic to a website means and you’ll know what I am
talking about.

Get Feedback: Getting feedback from your customers on your products and services,
on your company practices and other things is one of the most valuable resources you
can build. With a blog, it is not just easier but also time saving for customers to leave
feedback for you without filling complicated and mile long forms.

Get Google to work for you: Selling ad space is one of the most popular revenue
streams for online businesses. With Google’s free AdSense service it just got easier
www.google.com/adsense. AdSense allows bloggers to display up to three content-
specific “ad units” (boxes that can hold up to four ads each) per page. Each time a visitor
clicks these ads, you get paid. Need more convincing?

Become an affiliate: Your blog can become a cash cow by using the simple idea of becoming an affiliate for other websites. An affiliate basically carries a link to the other
site and each time some one clicks on that link, you get a small commission for it.

Donations: If you are running a blog that people love to read and keep coming back in
hordes, why not ask them for some monetary appreciation?

Put on your thinking cap and let your imagination run unbridled. You will surprise yourself
with the number of ideas that will make your blog less of a personal e-diary and more of
a digital cash cow. Blogging is a relatively new marketing arena for webpreneurs, but has
immense possibility and potential. Be sure to get on to the bandwagon early in the game
and reap your benefits later.

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest; I spend less than a day (if that!)

What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found that the less selling you do on your approval site, the better.

Don’t worry, once you’re approved you can use that code wherever you want – so put it on other sites that sell later. But for the purposes of getting approved, try to limit to just content, content and more content!

Now, for the disclaimer before we start talking about how to get your site approved for Google Adsense. I am not a member of Google at all, everything I am about to say is all speculation and experience. I have helped over 50 clients get approved for Google Adsense without having even 1 of them not get approved – we have 100% approval rate on FIRST try.

All I am going to teach you is exactly what I do for them.

There are three main elements that I focus on when getting a client approved:

1.Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.

2.Content – The most important – Google believes in content. If you try to get a website with just a few pages approved, I don’t think you will have any luck. You need to have at least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.

3.Traffic – Many “experts” say that Google looks to see what kind of traffic you have and that they do not approve new sites with no traffic. My experience says that these experts are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get your site some traffic.

Here are useful tips you need to make the entire approval process easier and quicker:

>> Get content from article directories like www.goarticles.com – just put those articles in your site, getting 15-20 is easy.

>> Before you submit your site for approval, post at some forums with your website’s link in the signature file – this will help you get some immediate traffic.

>> Make a very simple website with 15-20 articles, a contact us page, a privacy policy and the typical disclaimer.

That’s it – you’re ready to get approved for Google Adsense. I know I made it sound too easy, but honestly, we have a track record that proves it. And remember, if you do not get approved, you can always fix things and try again.

So, stop waiting – apply now – Google Adsense is a great source of income.

The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.

To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.

However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.

One explanation may be that the CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule – if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.

Getting AdSense to serve the correct ads is a trial-and-error process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until the most relevant,
and hopefully most expensive, ads are served.